With its bright, yellow walls, vintage linens and friendly faces, Sunnyside Cottage in Santa Rosa feels a lot like a welcoming kitchen on a sunny morning. Inside, visitors are greeted not with toast and jam, but with a wide selection of gift items ranging from classic toys to jewelry to retro home decor.
“I want people to feel happy while they shop here and for it to bring back good memories for them,” says Debbie McCormick, who fulfilled a dream when she opened the shop in 2004.
Vintage designs etch their way onto towels and tablecloths. The kitchen designs that rocked the 1940s and ’50s are hot right now. That worries designer Liz Jozkow a little because she loves them and hopes their popularity won’t be a mere trend.”I don’t want it to go away. The designs back then are much more interesting to me,” she said. She finds contemporary stuff too tame.Jozkow collected scraps of period linens for years while she headed her own textile design firm in New York City. Three years ago, lamenting the demise of the domestic fashion industry, she closed shop and moved with her husband upstate to Kingston. There, she began a new line of vintage kitchen linens, Tariana.”I had trunks and trunks of stuff,” Jozkow said. “I’ve taken a little swatch with holes and dirt all over it and redesigned it.”The bright florals she has reproduced are vibrant and primary; there are no muted tones, no sages, pewters, taupes or celadons, except as a background theme.They come in seven designs, Rose Check, Field Flowers, Rambling Rose, Fruit Check, Floral Plaid, Veggies and Bouquet, all of which are made of high-quality cotton. Each design includes two sizes of tablecloths, an apron, napkins, place mats, tea towels and cafe and kitchen curtains.Jozkow hopes they’ll have staying power. “We’ve had great response,” she said. “We have lots of orders, but soon we’ll have to think of something else. It will evolve.” Debbie McCormick, who has just opened Sunnyside Cottage, a vintage cookware and home decor store in Santa Rosa, disputes that idea, saying there’s a difference between Tariana linens and other 1940s and ’50s retro items. She said Jozkow’s designs “are more classic and sweet.” Although other items make fun of the era, she says, “what’s real from that time will never go away.”
Press Democrat 12/14/10
“Chic, retro aprons are back in a big way. There’s a fun collections at Sunnyside Cottage, next to Oliver’s in Santa Rosa’s Rincon Valley.”
“The owner and workers are always friendly and deliver service with a smile. One of the nice bonuses to shopping here regularly is they have a frequent shopper card. After so many purchases the shop offers a discount toward a future purchase. Heck, if you already love it and are spending your money why not earn a little back?!”
“Fun gift shop for boys, girls & adults of all ages. All sorts of off-the-norm items that you may not find anywhere else. Lots of old-timey style toys for the kids. My wife is always delighted with the trinkets that I find here.”
“Fun gift shop – you will find all your retro dreams come true here. Irresistible finds at great prices – CUTENESS EVERYWHERE. Stop here first when you are gift shopping for every occasion. FABULOUS seasonal selection too. I Love this place!”
“This store is so cute! This is my kids favorite store! Every time we are in town my kids are always asking to go to Sunnyside Cottage. I love their selection of Webkinz and their fun retro toys! The people are wonderful and very helpful! The atmosphere is fun and family friendly. There is something for everyone here, even my husband. He is always looking at their vintage metal signs. Wish I had this store in my town! I love this shop!”
“This is the cutest place to shop for birthday gifts and little items to make every day special I also love their cards. Christmas turns this store into a magical place so expect to spend at least an hour browsing.”